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80% AIR, ASSA EXHIBITION AT GALLERIA GRACIS MILANO, OPENING APRIL 12-17th

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80% Air comes from the notion of ‘air’ as material, and air as a visual statmant of reduction and optimisation of both form and structure.

 ‘We want to keep these products virtual for as long as possible. It’s air until someone pays for it to be made’

I will be showing a collection of OPEN objcets, object you can shape modify and add from your personal set of valeus.

It is about you co designing with me. shape modufy, sleect your colour and send stright to production from the gallery space.

Your co designed objects will be sent to production at 3T RPD, my production partners in the UK. From there, it will be sent to your home within a two weeks…

 

Galleria Gracis are hosting the show 

look for us at point 221 on the interin guide, Galleria Gracis 

Gallery address: via S.Simpliciano 6 – 20121 Milano (off Corso Garibaldi and Via Pontaccio)

Opening event, 12th 17:00-21:00

Press event, 12th from 11:00

 

With many thanks to

3T RPD for the support in 3D printing and post procesing with a selection of beutifull coloures.

EOS, the german SLS machine manufactureing for thier support in material.

Metropolitan works, london’s digital production center in production and prototyping

Digital Forming ltd, the Co-creation/ presonalisation platform is powerd by the very cool Digital Forming technology :)

Assa lemon Squeezer

Assa Lemons (photo Giulia Bellezza)

Assa Open Pens…

Assa open pens

Assa open pens

Live from the gallery space…

Assa ashuach at galeria gracis milano fuorisalone 2011

Assa ashuach at galeria gracis milano fuorisalone 2011

Assa ashuach at galeria gracis milano fuorisalone 2011

Assa ashuach at galeria gracis milano fuorisalone 2011