Assa Ashuach presentation on the 19th was about his vission of ‘a shift in the order of use’ something Assa defines as UIO = user informed objects.

Assa’s presentation included an array of projects from the studio unique digital design proceses and aproach to embeded user information with a bespoke software solutions  for brands and product design.  including Introductions to some new digital design methods by Assa Ashuach studio and digital forming

The confernace was hosted by Berkely and MIT – 2011 World Conference on Mass Customization, Personalization, and Co-Creation:

Bridging Mass Customization & Open Innovation. Was closed at November 19, 2011 San Francisco Airport Marriott Waterfront. 

Was a great four days event, speakers, researchers and companies from around the world see http://corporateinnovation.berkeley.edu/mcpc2011/index.html