Assa Ashuach interview with Tom Dyckhoff at the BBC culture show in 2013. Assa has develop the digital forming technology to enable designers to offer a fully interactive and personalised 3D objects directly to users at home. It is the notion of ‘open within boundaries’ and within a safe co-design experience. ‘I see this as a new product design method, now designers design the 3d user experience on top of the design products’

‘These products are fully 3D interactive online and can be produced using the wide range of 3D printing and AM technologies’ says Assa