Keynote Speaker at the EPDE 2009
Keynote Speaker at the EPDE 2009
Conference theme ‘Creating a Better World’
See link http://www.epde09.org/people.html#Keynote
Since graduating from the Royal College of Art, Assa Ashuach now works as practicing designer, and as an academic at London Metropolitan University where his demonstrates an exemplary combination of research, teaching and industrial collaboration. His particular strengths are in creating new products by working with new technologies and developments in manufacturing where design is not just about form, function or emotion, it is about challenging and modifying traditions based on modern technologies. Examples of his work include instructing rapid prototyping machines through artificial intelligence which he likens to a growing process enabled by a DNA code and refers to as Digital Forming ® . He also seeks to develop new materials needed to fulfil a purpose from the outset of a design project, rather than leaving the material selection to the latter stages. Structures, porosity, flexibility and fluidity are all considered early on, and as a result his designs often have a unique and exquisite form.
UCODO.com is coming soon…
UCODO stands for ‘User
Co-Designed Object’ and gets its name from our notion of ODOs (‘Original Design
Objects’) and CODOs (‘Co-Designed
Objects’) which are the heart and soul of UCODO.
2010 will be an exciting year for UCODO, a revolutionary
platform which is set to democratise design. After much anticipation, the site
will go live early in the New Year. We would like to appologise for the delay to those of you who are as impatient as we are to see the site go live. We had some
exciting improvements that we felt were really necessary for you to enjoy the
UCODO experience even more at launch, so our team is hard at work.
Early in the new year, UCODO will offer you the freedom to
customise and co-design your very own bespoke products online with no prior
knowledge in structural design. You can let your creativity flourish with the
comfort of knowing that the UCODO team are by your side as you design.
GO TO www.ucodo.com
Ai stool at Moss gallery Design Miami 09
The AI Stool.mgx for materialise mgx, designed to carry a load of 120kg on a sitting surface at a height of 40cm. The challenge was to design a form with the minimum volume required for a seat and then instruct the AI software to calculate the required support.
The AI stool top layer designed to be soft and cushiony. How can softness be simulated in the virtual environment? One of the great successes of this project was to generate and analyse virtual softness.
Reduce carbon footprint,
The AI software used in this collaboration works rather like finite element analysis [FEA] in reverse. An ideal set of end results were formulated as the starting point and the optimal structure was created by working backwards to achieve that goal. The final outcome met all of the mechanical requirements while only using 1/3 of the anticipated material!
We are now in a process of finalising DIGITAL FORMING® a revolutionary new digital production network that rather than sending a box will send a digital file over the web to the consumer close production facilities. It is the notion of postcode manufacturing that will change products carbon footprint dramatically.
A veggie material is already in development and hopefully will be introduced by EOS the German laser sintering manufacturer in the near future. With this new veggie polymer and DIGITAL FORMING® the postcode manufacturing network consumers could get their products produced locally made bespoke from recyclable biodegradable materials.
About Assa Ashuach Studio & Digital Forming ltd
Contacts:
ASSA ASHUACH STUDIO
ASSA ASHUACH, MA RCA, FRSA
Studio +44 20 75588810 / mail@assaashuach.com
www.assaashuach.com / blog.assaashuach.com
RESEARCH OFFICE
www.metropolitanworks.org
DIGITAL FORMING ltd
Co founder, director of design & user experiance
assa@digitalforming.com / www.digitalforming.com
About:
‘By experimenting with advanced design and production technologies, the Israeli-born, London-based designer Assa Ashuach redefines both the form and function of everyday products and furniture, while developing a surreal new design aesthetic’
Alice Rawsthorn, director of London Design Museum© 2005 (More… link to http://www.designmuseum.org/design/assa-ashuach)
Founded in London 2003 Assa Ashuach Studio focuses on three main areas:
1. Design and manufacturing of lighting, furniture and lifestyle products
2. Research and Consultancy within the progressive digital design and manufacturing methods, specialising in the polyamide materials and the wide range of the additive layers manufacturing technologies, offering coding of dedicated 3D design and engineering tools as part of the studio unique and innovative methodologies.
3. Self production of limited edition studio pieces, using new design and production methods to achieve unique forms and aesthetic qualities.
The studio today includes a network of highly skilled specialists from the design, science and manufacturing sectors, using dedicated 3D software development, electronics and engineering as an integrated part of its design methodologies and philosophy.
‘I see my design methods as a dynamic strategy, applied within the visual, physical and social layers of the design process, from concept generation and development of complex mechanisms to interaction scenarios with high cultural and aesthetic value’
Assa has Co founded Digital Forming® and UCODO™, The two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO – Original Designed Object and CODO – Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. Digital forming was awarded government funding and was invited to show at London’s Science Museum’s 100 years anniversary featuring ‘the future of manufacturing’ showing for the first time shape changing 3d modifiable products designed by Assa for UCODO.com
For more about the companies and partners please visit www.Digital forming.com and www.UCODO.com
Assa is currently managing his London-based studio. He is the creative director of Digital Forming® and UCODO™. Assa is leading the ‘MA Design Suite’ of London Metropolitan University, Sir John Cass Art Media & Design, Assa sits on the advisory board of London’s Digital Manufacturing Centre, Metropolitan Works, where Assa research office is based.
Assa On Deutsche Welle TV
Assa was invited by the Albert Einstein foundation as a
guest at the Berlin design week and speaker at the Digitalability conference
Berlin during the design festival with Deutsche Welle TV
Assa Loop light for UCODO.com
The Loop light was firstly shown at London’s Science
Museum as part of the first shape changing – CO Designed collection for
UCODO.com using the digital forming technology.
Co Design proposing that the designer design
objects that are open for the user – co designer to change, manipulate and personalise
within the designer pre defined set of boundaries.
Democratisation of Personal Objects
Digital Forming ltd set up in November 2008 by four partners from the science,
creative and business sectors-
was awarded government funding in May 2009 to develop the vision of an online
platform for the Mass Customisation and Co Creation of personal designed
objects.
Assa Co-founded Digital Forming® and UCODO™. The two London based companies are
set to democratise the personalisation of everyday products; introducing the
notion of ODO – Original Designed Object and CODO – Co Designed Object, using a
set of innovative 3D software solutions for online customisation and shape
modification of designed objects. Digital forming was awarded government
funding and was invited to show at London’s Science Museum’s 100 years
anniversary featuring ‘the future of manufacturing’ showing for the first time
shape changing 3d modifiable products designed by Assa for UCODO.com
(For more about the companies and partners please visit Digital forming.com and
UCODO.com)
My Trousers, a trousers you can walk and sit with
My Trousers, a trousers you can walk and sit with! see the movie here >
this was a great and very personal project. born my concept of ‘public
privacy’. next generation trousers are under development now.
Conference speech and workshop at U Design Monterrey in Mexico
‘Harnessing Collective Conciseness’ was the title of Assa’s speech
and the one week workshop in Monterey. The workshop was based on a new interactive
permanent commission Assa was working on, guests participate in developing the
interactive experience…
The conference and workshop where held in a beautiful old
industrial estate used in the past by the heavy local metal industries in
Monterrey.
workshop by good50x70.org
Assa key note talk and a workshop on ‘Embedded 3D interactive technology’
Assa will give a key note and a workshop on ‘Embedded 3D interactive
technology’ at the DAMTAG symposium in London 28-10-09
“Emergent Design for Playful Engagement” A symposium organised
by Digital Arts Media Technology Action Group (DAMTAG), on 28-10-09, at London
Metropolitan University. [Symposium Schedule]
For conference registry visit: http://www.damtag.co.uk/where.html
opening our news blog post…
