PD+I Conference
Assa will give a talk at the PD+I conference on Thursday 21th May at 9:30 am.
Venue: America Square Conference Centre
Book here
Talk topic and abstract:
‘User informed objects’ a shift in the order of use
Consumers can now connect directly to designers. It is a shift from consumer to user to partner. We are designing 3D interactive products to be ‘Open’ or ‘Unlocked’ for user co-designing online. The user is in the center of what we do. It is about the notion of ‘In Touch’ and how can we stay ‘In Touch’ with our user communities. Using 3D algorithms and personal data streams, we can now capture user behavior patterns and ergonomic characteristics. Over time we can study our users and propose better products and services with enhanced performance and better fit.
‘Open within boundaries’ the Digital Forming technology.
Introducing the notion of ‘Open within boundaries’ and the Digital Forming technology, a novel two sided 3D communication platform whereby the designer designs both the product and its 3D user experience as an integral and essential part of the product design process. An embeddable interactive file is then presented to the user with its own predesigned boundaries and freedoms, defining the user co designing experience.
‘We should own less but with more value’ – ’Things we own need to perform better for us’
Reworkit Project @Selfridges
Assa had lots of fun in transforming a chair for the charity event curated by Fair & Co. The chair, called bungee and rolling pin, is on display at Selfridges and it will be auctioned in aid of The Art Room, a charity for children who are experiencing emotional and behavioural difficulties.
Make Yourself Comfortable Exhibition at Chatsworth House
Hosted by the 12th Duke and Duchess at the wonderful Chatsworth House and together with a great group of designers, Assa’s 501 chairs will be exhibited at the Make Yourself Comfortable at the Chatsworth Exhibition.
Exhibition page here
Dates: 28 March – 23 October 2015
Book tickets here
501 chair project page here
Zumtobel Re:work, Hamburg
Some pictures from the Hamburg talk organised by Zumtobel, curated and designed by Florian Pfeffer from One One studio.
Great evening discussing digital design manufacturing social impact with former Bauhaus director Arch Philipp Oswalt.
3D Scanning
Experimenting with 3D Scanning
Talk at the Zumtobel RE:WORK, Hamburg
Assa will give a talk tomorrow in Hamburg at the RE:WORK Micro Popup Konference.
18 Feb 2015, 18:00 CET
HAMBURG – designxport
Hong Kong Straße 8, 20457 Hamburg
HafenCity University U4
Zumtobel Re:work event, Berlin
Some pictures from last week talk in Berlin organised by Zumtobel, curated and designed by Florian Pfeffer from One One studio
Great evening!
We are looking forward for the Hamburg event.
Talk at RE:WORK Berlin
Assa will give a talk tomorrow in Berlin at the RE:WORK Micro Popup Konference.
29 Jan 2015, 18:00 CET
LEHRTER SIEBZEHN
Berlin
Assa talk at the OCC in Athens
Assa will give a talk tonight at 7pm at the Onassis Cultural Centre in Athens.
Talk title: User informed objects – Consumers as Partners
http://www.sgt.gr/en/programme/event/2198
Assa had a nice surprice while reading the flight magazine:
Pushkin State Museum Exhibition Moscow
Open now in Moscow, the exhibition “British Design: from William Morris to the Digital Revolution” at Moscow’s great Pushkin Museum.
The show is organised and curated by a great young team that are establishing a new Russian Design Museum, a contemporary design wing within the Pushkin sate Museum great art tradition. the team is focusing on collecting and preserving great Russian design history, while promoting contemporary design for the first time.
We are very excited to take part in this pioneering show and will present some studio objects among famous pieces from William Morris and Charles Rennie Mackintosh. If you are in Moscow you can’t miss it. Assa will be there on the 25th of November to give a talk about “User informed objects”.
For the new Moscow Design Museum http://www.moscowdesignmuseum.ru/en/education/3613/
For the Pushing state Museum http://www.arts-museum.ru
