3D Print Show Design Competition Hosted by Assa Ashuach and metropolitan works at the in London
Hosted by Assa Ashuach & metropolitan works at the 3D print show the competition is NOW OPEN – closing date is 31st August 2012.
Design an item inspired by this phrase:
‘We should own less but with more value – Things we own need to perform better for us’– Assa Ashuach
You may choose to design a decorative or aesthetic piece, or a practical or functional object. The production space available to you measures 300x300x300 mm, and can be used to create a single object or a cluster of small items. How you take advantage of the production space and the technology, along with your design itself, will be a contributing factor in the judging process.
For the full details and competition page click on the link
Workshop Assa Ashuach & plasticarium museum owner Philippe Decelle guided tour – Brussels design September 22,2012
Workshop Assa Ashuach & plasticarium guided tour by museum and collection owner Philippe Decelle
To celebrate the addition of some of Assa’s objects to the Plasticarium’s collection, we are inviting guests to come to a guided tour of the collection and a personal co-design and 3D printing (digital manufacturing) workshop hosted by Assa Ashuach.
Assa Ashuach show and workshop hosted by Philippe Decelle of Plasticarium The Plasticarium is a private Museum, home of one of the world’s most important permanent collection of 1960’s plastic POP design, located in the heart of Brussels.
This is a rare oportuniry to visit one of the world’s most comprihensive plastic design collections of ‘POP design’ from around the 60’s 70’s places are extremely limited – early booking recommended
workshop date: 22,09,2012
Time: Guided tour starts at 14:00 workshop at 16:00
Place: Plasticarium – Rue locquenghien 35, 1000 Brussels
Booking: By reservation only Tel. +32 2 344 98 21 email: delphine@best.be
URL: http://www.designseptember.be/event-content.php?lng=uk&id=53&cat=4
The museum
Unique in the world, the extraordinary collection of the Plasticarium is a work of passion. Over the years, Philippe Decelle has collected many thousands of plastic pieces from 1960, the year the first entirely plastic piece of furniture was created until 1973, the year of the petroleum crisis, with completely mixed provenance, with an extension for the post-pop period from 1987 to 2000. Plastic indirectly thanks its existence to the Second World War. Parachutes were previously made from silk, a material which primarily originates from Japan. Following the attack on Pearl Harbour, the Americans invented Nylon from which plastic is made. Although the majority of Belgian haughtily ignore this little gem in the setting of home art deco, numerous major museums have already turned to the wealth and originality of this collection. From TV sets to dress designs, all elements of daily life are shown. Amateurs and major design personalities cross with original editions from Joe Colombo, Verner Panton, Eero Aarnio, and amateurs of contemporary creations see pieces from Philippe Starck, Charles Kaisin and many other designers, both known and unknown, without forgetting the irreplaceable Tupperware products! With the collector himself as a guide, the visits will take the shape of a true meeting, sharing around a passion, an exchange between an expert in plastic and the curious from every direction. New pieces are exhibited during Design September.
The workshop
‘We should own less but with more value’, ’Things we own need to perform better for us’ – Now users can add their personal values and co-design their daily objects at home. Following last year’s Assa studio exhibition and workshop at the Victoria & Albert Museum over London’s design week, we will show a selection of 3D interactive tabletop objects, lighting and furniture designed by Assa, open to play, interact and personalise using the Digital Forming co designing technology.
Assa will be giving a keynote at the 7th International Conference on Additive Manufacturing Tuesday 10th & Wednesday 11th July 2
Assa’s keynote title: ‘User informed objects’ – A shift in the order of use
Assa was invited to design the tropphy for the winner of the casino night at the conference late night party…. AM Produced by 3TRPD, images will follow.
Read the abstract:
‘Open within boundaries’ the Digital Forming technology.
Introducing the notion of ‘Open within boundaries’ products as files and the ‘Digital Forming’ technology file formats ODO – Original Designed Object and CODO – CO Designed Object, a novel two sided communication platform has been devised whereby the designer [the creator of the ODO] designs both the product and the product user experience as an integral and essential part of the product design process. An ODO file is presented to a user with its own product GUI (Graphical User Interface) within a set of built-in rules and behaviours.
‘We should own less but with more value’ – ’Things we own need to perform better for us’
The Digital Forming concept and notion of objects ‘open within boundaries’ was introduced by Assa Ashuach in his research fellowship at London Metropolitan University in 2005. The Digital Forming concept and workflow was created based on the assumption that 3D objects are fundamentally a line of code, a code that can be stored, embedded and rendered as a ‘virtual open product’(open as an ‘Unlocked’) while the fundamental functional parts are ‘locked’ and protected, ensuring full functionality of the end product. The reconfigured product can then be sent to production using the wide range of the additive layer manufacturing within the ‘postcode (local) manufacturing network’ in the city landscape.
Adding the element of TIME the new ‘Training Objects’ technology
‘Harnessing user’s selective and collective consciousness, the optimisation of products through the processing of user behaviour patterns’…
The training objects technology and IP development is part of Ashuach’s ongoing design and manufacturing research streams. Here, user’s personal data is being collected in real time and harnessed into a feed of essential information. Personal sensor data is streamed into a predesigned 3D virtual, production ready objects. These virtual objects are ‘living’ and evolving in a ‘virtual object incubator’ based upon the live stream of personal data, an essential user information envelope is being created. This live stream of personal user data is driving the objects evolution, adaptation and optimisation. The object will be connected to its essential stream of user sensor data, learning its behaviour patterns and ergonomic characteristics. With time this object will adopt and develop better performance with a better fit to its owner future user.
This new design methodology introduces a shift In the order of use, where the user input and selections are transformed into essential elements, informing the functions and aesthetics of the user future object to be. The notion of ‘User informed objects’ introduces not only a design thinking inverse but the technology which enables the embedding of users personal data in a phase of the ‘no object’ or the ‘object abstract’.
7th International Conference on Additive Manufacturing Tuesday 10th & Wednesday 11th July 2 – URL: http://www.am-conference.com/index.php?main_page=index&cPath=17
ASSA ASHUACH STUDIO powered by DIGITAL FORMING enabled by EOS at Exnovo show in Milan design week 2012
Come and visit us at ASSA ASHUACH STUDIO powered by DIGITAL FORMING enabled by EOS at Exnovo show in Milan next week…
We will show a selection of 3D interactive, tabletop objects and lighting designed by Assa Ashuach open to play, interact and personalise using the Digital Forming software technology.
Assa Ashuach Studio in London is specialising in industrial design and research within the manufacturing tradition and the studio unique digital design methodologies. Assa is the co-founder and creative director of Digital Forming ltd
Show address: Dream Factory, Corso Garibaldi 117, 20121 Milan, Italy,
MM Green Line (stop Moscova or Garibaldi )
Private view Wednesday the 18th from 7pm (invitation required)
The ‘Egg holder 4IN1′ – ‘4 for the price of 1 – one for a family of four’
Utilizing laser sintering technology (widely known as 3D printing) we can now produce things within things. The Egg holder 4IN1 offers the benefit of buying four egg-holders for the price of 1.
Design by Assa Ashuach
Some more news,
DIGITAL FORMING collaboration with TOM DIXON at MOST show Milan, located in the extraordinary historic spaces of National Museum of Science and Technology Milan.
The museum is open from Tuesday April 17 – Sunday 22 April. This collision of technology, culture and design is set to be one of Milan’s highlights during Salone del Mobile 2012.
for more please visit www.digitalforming.com / info@digitalforming.com
ASSA ASHUACH STUDIO at the QUEEN’S DIAMOND JUBILEE SHOW with METROPOLITAN WORKS
Assa was invited to showcase his investigation of the contemporary and futuristic design and manufacturing methodologies. Six decades of art and design in London to celebrate The Queen’s Diamond Jubilee together with the Design Museum, Tate modern and others…
The show opening was followed by a royal visit of his Royal Highness Prince Philip
SEND TO PRINT PRINT TO SEND show at ARAM gallery,
the show was closed with a great success, illustrating a new world of opportunities within the digital design and manufacturing.
for more info and press requests please contact: info@assaashuach.com
for general info visit: www.assaashuach.com
Queen’s Diamond Jubilee show, the London Pride Festival of Art and Design – 60 years of bright ideas
The Queen’s Diamond Jubilee show, London Pride Festival of Art and Design – 60 years of bright ideas
We will show a selection projects, featuring contemoporery and future design and manufacturing methuds together with metropolitan works, the digital design & production research center.
Six decades of art and design in London to celebrate The Queen’s Diamond Jubilee. This is one event that you certainly won’t ever forget, so don’t miss it, put a note in your diary, come along and be a part of history.
Date: Thursday 29 March to Sunday 1 April
Time: Thursday 2pm-5pm, Friday, Saturday & Sunday 11am-5pm
Age: Suitable for all ages
Tickets: Free
Bookings: No need to book, just drop in
assa ashuach studio 3d personal data processing
Assa
Judging at the Output design award in amsterdam
Assa was invited to judge at the OUTPUT award in amsterdam, this 15 years old award is an international student competition for design and architecture, founded by Florian Pfeffer and Friederike Lambers… judging several hundreds entries, this award is used as a platform to debate and publish good design. For more see: http://www.open-output.org/
Assa Talk at the Bartlett school of architecture at Sean Hanna’s Space and Adaptive Architecture masters
Assa Talk at the Bartlett Space and Adaptive Architectures cource…
Invited by course director Sean Hanna, Assa will talk about his latest developmants in his new research project ‘Traning Objects’ the evolution of objects thrugh the processing of user personal behavior patterns.
Aram Gallery show curated by Héloïse Parke, Send to Print / Print to Send, open to the publick 13th January 25th February 2012
A show curated by Héloïse Parke at the Aram Gallery www.thearamgallery.org 13th January 25th February 2012
we will be showing some new objects together with some objects made in new materials, colaborating with manufacturers Enrico Dini of Dinitech, Objet and Carl Brancher of Material Solutions.
some text from me,
A shift in the order of use – User Informed Objects
In the past several years we have seen a faster technology adoption and a transformation of some traditional values and taboos. The Design and industrial community can recognise that some benefits can lead us into an industrial reality upgrade.
An industrial evolution is happening at several layers of the design process; we can now input the user personal data profile and selections, digitally into the predesigned 3D object before it is physically manufactured. This can
happen in real-time as a virtual co-designing experience or in a passive way in a form of education and product learning patterns. The elements of ‘time’ and ‘object training’ are becoming essential ingredients in the product design and in the developing of new design methodologies.
My research and practice is very much about the innovation and development of new industrial design methodologies. In the center of my development is the digital object as file, and the ‘life’ of an object as a virtual object, before it is physically produced. This is the key difference and maybe the most novel aspect of my practice. Aesthetics, adaptation and reconfiguration of forms, are elements in flux within this new way of designing.
I developed the Digital Forming as a two sided technology that provides the user with an access into an ‘open’ (as with no boundaries) predesigned virtual object that can accommodate the users input in a beneficial way. Objects can be conformed, reconfigured and shape changed within the boundaries set by the designer. It is about designing the object together with the users’ experience of the object, and where objects do not exist as isolated entities but are evolving within a connected city landscape. The city is becoming a connected, production and exchange environment, where a new form of partnership is evolving between the user, developer, designer and manufacturer.
Assa Ashuach
Assa Ashuach at Aram Gallery 2012
Assa Ashuach lemon squeezer 3D printed metal at Material Solutions
the vision of ‘postcode production’ and the new digital forming design method – read my post at the Creative Industries KTN
London city as a production and distribution HUB…
Read some text about the digital forming new design method at the Creative Industries KTN blog
a large part of my research and practice is about inventing/developing new industrial design methodologies, in the center of my IP is the digital objects as files, and the ‘life’ of an object as a virtual object – before it is produced. this is a key differentiation and maybe the most novel aspect of my practice R&D since the late 90’s
how can we collaborate on the design and engendering? how can we develop the distribution and management? how can we connect / stay in touch with the user? and how can we stay open to city’s user communities?
link to my post at the Creative Industries KTN https://connect.innovateuk.org/web/creativektn/articles/-/blogs/6234187?ns_33_redirect=/web/creativektn/articles
assa ashuach ‘postcode production’ and ‘local manufacturing’ vision
some Images to embed – Assa Ashuach Design
Assa’s lemon squeezer
OpenPen in table stand
OpenPen in and with box
Assa Ashuach postcode production system ilustration
