Assa at the Tramshed Live over London design week 2010
The Tramshed Event – Talks and debates, 22-26 September over London design week.
The Tramshed address:
32 Rivington Street, London EC2A 3EQ
www.thetramshedevent.co.uk
A challenging, inspirational, entertaining and thought-provoking programme of presentations, discussions and events at The Tramshed designed to stimulate debate – and action – under the overall theme of ‘New Directions for Design’. We are still engaging panellists and contributors, and times may change – visit the website for regular updates.
Friday 24 September, 1.30pm
Redesigning design, remaking making
Well, maybe it isn’t all made in China any more. Or soon won’t be. A powerful international group of designers, manufacturers and the creative director of Britain’s best known design-led retailer introduce and explore the new context in which things are designed and made. The possibilities of rapid manufacturing, consumer engagement in the process, the significance of craft and the designer’s perennial quest for control of a process he or she may not well understand are all thrown wide open.
Speakers:
• Matthew Hilton, distinguished furniture designer
• Luis de Oliveira, principal, De La Espada
• Theo Williams, creative director, Habitat
• Assa Ashuach, Assa Ashuach Studio and Ucodo
• Mizuho Naito, Leif Design Park
for more please visit: http://www.londondesignfestival.com/news/tramshed-live
A first previw of the UCODO.com interface will be demonstrating live in the conference space:
Assa new loop light Co-design by users positions:
some of the real objects 
Assa and team at London science museum – exhibiting the digital forming technology and ‘open products’
Last August we were invited to show at London’s science museum by Louis Buckley and the antenna team.
As part of the Science Museum’s 100 years anniversary we were invited to show a glimpse into the ‘ future of manufacturing’.
using our digital forming technology, we exhibited a collection of 3d modifiable and shape changing products designed by Assa. the notion of ‘open 3d products’ was presented for the first time. Embed your 3d products and ‘open’ them to co-design within Boundaries…
Democratisation of Personal Objects
Digital Forming ltd co founded by Assa Ashuach and partners from the science and business sectors (see www.digitalforming.com for more) was set to develop the vision of an online platform for the Mass Customisation of personal designed objects.
Digital Forming ltd and UCODO ltd, the two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO – Original Designed Object and CODO – Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. Digital forming was awarded government funding and was invited to show at London’s Science Museum’s 100 years anniversary featuring the future of manufacturing.
For more visit www.UCODO.com / www.digutalforming.com
FABRICATION LABORATORY – A SHOW IN BARCELONA is now open…
follow the link for more http://www.dhub-bcn.cat/en/agenda/fitxa/50
Design tokyo 2010 Assa with materialise MGX
MGX is excited to announce that for the first time, we will be displaying our products at a design event in Japan. From July 7-9, .MGX will be exhibiting at Design Tokyo 2010 and we invite you to come and see firsthand our incredible 3D printed designs…
for more: info@mgxbymaterialise.com
Design Tokyo 2010
Tokyo Big Sight, Japan
.MGX: Booth C19-18, Hall 3
July 7-9, 10am to 6pm
www.designtokyo.jp
FABRICATION LABORATORY – a show in Barcelona
A show in barcelona opening 15.06.2010 – 29.05.2011
we will be showing some of the older projects and some of the new UCODO products.
New scenarios in 3D design and production
The upcoming event being organised by the DHUB consists of not one but a
series of activities (exhibitions, real-time fabrication laboratories,
workshops, lectures, etc.) that offer a comprehensive overview of 3D
digital manufacturing technologies, a new reality in constant
evolution that is producing a fundamental transformation of design and
production processes.
follow the link for more http://www.dhub-bcn.cat/en/agenda/fitxa/50
keynote speech – FAST FORWARD, Innovation in digital product design and manufacture – may 27th
may 27th – London Clerkenwell Design Week, keynote speech:
FAST FORWARD- Innovation in digital product design and manufacture
Leading international designer Assa Ashuach presents a dynamic keynote speech on advances and innovation in digital product design and manufacture, which are set to transform the relationship between designer and client. Assa is one of the driving forces behind Digital Forming, whose revolutionary new technology was unveiled last autumn at the Science Museum.
for more visit http://www.clerkenwelldesignweek.com/may-27th
Assa talk at The Bartlett Faculty of the Built Environment in london 11th march 2010
Home Ripples – passive exchange, trade & live in dynamic
city units.
The city as a communication neuro-network with layers of communication,
builders, consumers and the ‘passive’ forces.
Assa will give a talk about the future home in a
contemporary fast evolving city at the Bartlett Faculty of the Built
Environment in London 11th march 2010
Image from ‘State of consonance’, with composer Avshalom Caspi see www.avshalomcaspi.com
‘State of consonance’ the future state of Ütopya
Assa Ashuach “My Trousers” on RTL TV
Assa Ashuach “My Trousers” project. these trousers are sitable trousers that you can walk and sit with. Part of the London CAS Art & Design Collection. for more http://assaashuach.com/#my-sitable-trousers/0
ME & MY to WE & US – A Paradigm Shift, keynote Speaker at Conference 3D+Time in Tel Aviv
Assa will give a key note presentation titled: ME & MY to WE & US – A Paradigm Shift in Tel Aviv, feb 17th
Using our Digital Forming® technology we are offering a
genuine positive change.There is no middle man anymore; with our Digital Forming®
technology designers can connect to home users directly from their
desktop.”
We offer Co designers the opportunity to shift from being
‘consumers’ to partners. By co designing users have the opportunity to add
their personal values to their daily products
I see this is a real opportunity for designers to connect
directly to users. The scenario has changed; young designers are mainly
recruited by large brands for internal design positions. The ‘free’ independent
designer signature has a lower distribution and impact today. With our Digital
Forming® technology designers can connect to home users directly from their
desktop.
please follow
the link for more info.
The talk will focus on Assa latest research in embedded 3D and online
interactive product development. Assa will introduce some ground braking scenarios
in CO Design and the notion of ‘OPEN software products’. New scenarios of local
manufacturing networks will be explored.
A preview of the www.UCODO.com
products 3D customisation and the Digital
Forming® technology will follow after an intro to the team and the two new UK companies
Assa is invited to give a workshop at the Shankar school of Art Media &
Design in Tel Aviv Feb 14th-18th
keynote speech ‘Creating The Future’ at London Metropolitan, Feb 10th
Leading international designer Assa Ashuach presents a dynamic keynote speech on the latest advances and innovations in digital product design and manufacture.
Assa is one of the driving forces behind Digital Forming®, whose revolutionary new technology, unveiled last autumn at the Science
Museum, allow anyone to co-design or at least personalise household products prior to their one-off manufacture. The website where this will www.UCODO.com goes live this year.
Assa explains ‘ Digital forming was set up to democratise the personalisation of everyday products. As customers gradually demand greater freedom of choice, designers and brands are faced with new challenges in product diversity, responding through innovative product assembly strategies. This is genuine co-creation but we don’t intend to put designers out of business- we believe that while designers will still do 90 per cent of the work with consumers could add their 10 per cent to make the object their own. Who knows one day every home may have the technology to customise and manufacture their own household items?
The revolution starts here.’
‘ I see this is a real opportunity for designers to connect directly to users. the scenario has changed, young designers are mainly recruited by large brands for internal design positions. The ‘free’ independent designer signature has a lower distribution and impact today. With our Digital Forming® technology designers can connect to home users directly from their desktop.’
Words, Michael Upton, Comunication director of the London Metropolitan Art, Media & Design http://www.londonmet.ac.uk/jcamd/
