ASSA ASHUACH STUDIO ©

“It might be difficult to predict the future, but what seems clear is the fact that the pace of technological progress is increasing exponentially, and the evolution we can expect in the next two years, is likely to be no less significant than the progress we have seen in the last ten years”

Assa Ashuach

The new Femur Stool,

in this project we used a new algorithm that removes any redundant material according to stress zones on the object surface. An optimisation of the exterior and material use was made to archive a light and economical form. produced by laser sintering, we managed to achieve a faster production time and energy save by reducing the laser millage and distance to the final object layer.

‘Femur on Femur’ like the internal human femur, this object shape follow the internal human bone structure and providing support that is optimised to a 120KG – if you change the siting load, the object form will change to accommodate and adjust performance. This object shaping is driven from the mathematical intelligence of the human bone formation.

With thanks to our sponsors:

Altair inspire, for the mathematics and FEA simulation – www.altair.com

3T RPD our manufacturing partners for the SLS digital manufacturing and post processing – www.3trpd.co.uk

The Femur stool was designed and data engineered by Assa Ashuach Studio in London

PROsumer.NET – Networking European Technology Platforms addressing Design-based Consumer Goods Industries and Related Research and Technology Fields

Project website: http://prosumernet.eu/

PROsumer.NET is an European networking and roadmapping project, bringing together 5 European Technology Platforms across consumer goods sectors such as textiles and clothing, footwear, sports goods and wood‐based products as well as the ManuFuture platform covering the related manufacturing technologies.

. see more at http://www.digitalfashionconference.com/

Digital Fashion 2013 is the inaugural event organised and hosted by Fashion Digital Studio, London College of Fashion, University of the Arts London and establishes a premier international forum for the dissemination of novel scholar work on the interplay between fashion, digital technology and interaction design. The event will be attended by industry and academia and will feature keynote speakers and presentations from both.

map 4 reviews here

Assa will talk at the Product Design + Innovation conference Taking place in London on 15-16 May, it is an essential meeting place for thought leaders in industrial design from brands, design groups, industry and institutions.

for more see: http://www.pdesigni.com/home

Assa’s keynote title: ‘User informed objects’ – A shift in the order of use

Assa was invited to design the tropphy for the winner of the casino night at the conference late night party…. AM Produced by 3TRPD,  images will follow.

Read the abstract: 

‘Open within boundaries’ the Digital Forming technology.

 Introducing the notion of ‘Open within boundaries’ products as files and the ‘Digital Forming’ technology file formats ODO – Original Designed Object and CODO – CO Designed Object, a novel two sided communication platform has been devised whereby the designer [the creator of the ODO] designs both the product and the product user experience as an integral and essential part of the product design process. An ODO file is presented to a user with its own product GUI (Graphical User Interface) within a set of built-in rules and behaviours.

‘We should own less but with more value’ – ’Things we own need to perform better for us’

The Digital Forming concept and notion of objects ‘open within boundaries’ was introduced by Assa Ashuach in his research fellowship at London Metropolitan University in 2005. The Digital Forming concept and workflow was created based on the assumption that 3D objects are fundamentally a line of code, a code that can be stored, embedded and rendered as a ‘virtual open product’(open as an ‘Unlocked’) while the fundamental functional parts are ‘locked’ and protected, ensuring full functionality of the end product. The reconfigured product can then be sent to production using the wide range of the additive layer manufacturing within the ‘postcode (local) manufacturing network’ in the city landscape.

Adding the element of TIME the new ‘Training Objects’ technology

‘Harnessing user’s selective and collective consciousness, the optimisation of products through the processing of user behaviour patterns’…

The training objects technology and IP development is part of Ashuach’s ongoing design and manufacturing research streams. Here, user’s personal data is being collected in real time and harnessed into a feed of essential information. Personal sensor data is streamed into a predesigned 3D virtual, production ready objects. These virtual objects are ‘living’ and evolving in a ‘virtual object incubator’ based upon the live stream of personal data, an essential user information envelope is being created. This live stream of personal user data is driving the objects evolution, adaptation and optimisation. The object will be connected to its essential stream of user sensor data, learning its behaviour patterns and ergonomic characteristics. With time this object will adopt and develop better performance with a better fit to its owner future user.

This new design methodology introduces a shift In the order of use, where the user input and selections are transformed into essential elements, informing the functions and aesthetics of the user future object to be. The notion of ‘User informed objects’ introduces not only a design thinking inverse but the technology which enables the embedding of users personal data in a phase of the ‘no object’ or the ‘object abstract’.

7th International Conference on Additive Manufacturing Tuesday 10th & Wednesday 11th July 2 – URL: http://www.am-conference.com/index.php?main_page=index&cPath=17