ASSA ASHUACH STUDIO powered by DIGITAL FORMING enabled by EOS at Exnovo show in Milan design week 2012
Come and visit us at ASSA ASHUACH STUDIO powered by DIGITAL FORMING enabled by EOS at Exnovo show in Milan next week…
We will show a selection of 3D interactive, tabletop objects and lighting designed by Assa Ashuach open to play, interact and personalise using the Digital Forming software technology.
Assa Ashuach Studio in London is specialising in industrial design and research within the manufacturing tradition and the studio unique digital design methodologies. Assa is the co-founder and creative director of Digital Forming ltd
Show address: Dream Factory, Corso Garibaldi 117, 20121 Milan, Italy,
MM Green Line (stop Moscova or Garibaldi )
Private view Wednesday the 18th from 7pm (invitation required)
The ‘Egg holder 4IN1′ – ‘4 for the price of 1 – one for a family of four’
Utilizing laser sintering technology (widely known as 3D printing) we can now produce things within things. The Egg holder 4IN1 offers the benefit of buying four egg-holders for the price of 1.
Design by Assa Ashuach
Some more news,
DIGITAL FORMING collaboration with TOM DIXON at MOST show Milan, located in the extraordinary historic spaces of National Museum of Science and Technology Milan.
The museum is open from Tuesday April 17 – Sunday 22 April. This collision of technology, culture and design is set to be one of Milan’s highlights during Salone del Mobile 2012.
for more please visit www.digitalforming.com / info@digitalforming.com
ASSA ASHUACH STUDIO at the QUEEN’S DIAMOND JUBILEE SHOW with METROPOLITAN WORKS
Assa was invited to showcase his investigation of the contemporary and futuristic design and manufacturing methodologies. Six decades of art and design in London to celebrate The Queen’s Diamond Jubilee together with the Design Museum, Tate modern and others…
The show opening was followed by a royal visit of his Royal Highness Prince Philip
SEND TO PRINT PRINT TO SEND show at ARAM gallery,
the show was closed with a great success, illustrating a new world of opportunities within the digital design and manufacturing.
for more info and press requests please contact: info@assaashuach.com
for general info visit: www.assaashuach.com
Queen’s Diamond Jubilee show, the London Pride Festival of Art and Design – 60 years of bright ideas
The Queen’s Diamond Jubilee show, London Pride Festival of Art and Design – 60 years of bright ideas
We will show a selection projects, featuring contemoporery and future design and manufacturing methuds together with metropolitan works, the digital design & production research center.
Six decades of art and design in London to celebrate The Queen’s Diamond Jubilee. This is one event that you certainly won’t ever forget, so don’t miss it, put a note in your diary, come along and be a part of history.
Date: Thursday 29 March to Sunday 1 April
Time: Thursday 2pm-5pm, Friday, Saturday & Sunday 11am-5pm
Age: Suitable for all ages
Tickets: Free
Bookings: No need to book, just drop in
assa ashuach studio 3d personal data processing
Assa
Aram Gallery show curated by Héloïse Parke, Send to Print / Print to Send, open to the publick 13th January 25th February 2012
A show curated by Héloïse Parke at the Aram Gallery www.thearamgallery.org 13th January 25th February 2012
we will be showing some new objects together with some objects made in new materials, colaborating with manufacturers Enrico Dini of Dinitech, Objet and Carl Brancher of Material Solutions.
some text from me,
A shift in the order of use – User Informed Objects
In the past several years we have seen a faster technology adoption and a transformation of some traditional values and taboos. The Design and industrial community can recognise that some benefits can lead us into an industrial reality upgrade.
An industrial evolution is happening at several layers of the design process; we can now input the user personal data profile and selections, digitally into the predesigned 3D object before it is physically manufactured. This can
happen in real-time as a virtual co-designing experience or in a passive way in a form of education and product learning patterns. The elements of ‘time’ and ‘object training’ are becoming essential ingredients in the product design and in the developing of new design methodologies.
My research and practice is very much about the innovation and development of new industrial design methodologies. In the center of my development is the digital object as file, and the ‘life’ of an object as a virtual object, before it is physically produced. This is the key difference and maybe the most novel aspect of my practice. Aesthetics, adaptation and reconfiguration of forms, are elements in flux within this new way of designing.
I developed the Digital Forming as a two sided technology that provides the user with an access into an ‘open’ (as with no boundaries) predesigned virtual object that can accommodate the users input in a beneficial way. Objects can be conformed, reconfigured and shape changed within the boundaries set by the designer. It is about designing the object together with the users’ experience of the object, and where objects do not exist as isolated entities but are evolving within a connected city landscape. The city is becoming a connected, production and exchange environment, where a new form of partnership is evolving between the user, developer, designer and manufacturer.
Assa Ashuach
Assa Ashuach at Aram Gallery 2012
Assa Ashuach lemon squeezer 3D printed metal at Material Solutions
the vision of ‘postcode production’ and the new digital forming design method – read my post at the Creative Industries KTN
London city as a production and distribution HUB…
Read some text about the digital forming new design method at the Creative Industries KTN blog
a large part of my research and practice is about inventing/developing new industrial design methodologies, in the center of my IP is the digital objects as files, and the ‘life’ of an object as a virtual object – before it is produced. this is a key differentiation and maybe the most novel aspect of my practice R&D since the late 90’s
how can we collaborate on the design and engendering? how can we develop the distribution and management? how can we connect / stay in touch with the user? and how can we stay open to city’s user communities?
link to my post at the Creative Industries KTN https://connect.innovateuk.org/web/creativektn/articles/-/blogs/6234187?ns_33_redirect=/web/creativektn/articles
assa ashuach ‘postcode production’ and ‘local manufacturing’ vision
MCPC 2011 World Conference on Mass Customization & Open Innovation, Hosted by Berkely and MIT
Assa Ashuach presentation on the 19th was about his vission of ‘a shift in the order of use’ something Assa defines as UIO = user informed objects.
Assa’s presentation included an array of projects from the studio unique digital design proceses and aproach to embeded user information with a bespoke software solutions for brands and product design. including Introductions to some new digital design methods by Assa Ashuach studio and digital forming
The confernace was hosted by Berkely and MIT – 2011 World Conference on Mass Customization, Personalization, and Co-Creation:
Bridging Mass Customization & Open Innovation. Was closed at November 19, 2011 San Francisco Airport Marriott Waterfront.
Was a great four days event, speakers, researchers and companies from around the world see http://corporateinnovation.berkeley.edu/mcpc2011/index.html
Lab craft show by the craft council UK is traveling Assa Ashuach
Lab craft show by the craft council UK is traveling, on display is selected work from a great grop of established UK based designers designers../ follow the show at http://www.craftscouncil.org.uk/
more images of Assa;’s work can be found at www.assaashuach.com
press please get intouch at info@assaashuach.com
EuroMold 2011 – now on show…
Digital Forming with EOS at EuroMold 2011
A shift in the order of use – USER INFORMED OBJECTS – UIO -Assa’s products OPEN for users input and co-design at the EOS and DF installation…
New service for visitors: EuroMold-App http://www.euromold.com
TED Salon London – Digital forming will be presenting today
Digital forming where invited to present their vission and technology at TED Salon, in london today. Lisa will be talking, come and meet us there…
Tokyo design week 2011- Assa studio objects powered by digital forming technology
we will be showing a selection of objects powered by the digital forming technology at the NTT DATA largest Japanese telecom.
‘User Informed objects’ a shift in the order of use
more info on location and time soon… www.tdwa.com/en/
NTT Datta Tokyo HQ, with EOS our partners over Tokyo design week
Wired 2011 conference London October 13/14 – we will be presenting and demoing some products and technology
Find us at the wired conference this thursday around 14:30, we will be there all through the two days.
We will be also showing some technology and products at the ‘Test Lab’ by the end of the day jest befor the wired O2 party…
Follow the link http://www.wired.co.uk/news/archive/2011-05/3/wired-2011-event
