London design art fair at Rabih Hage gallery, Private View: Thursday 13th October 2011 6:30-9:30 pm
Assa Studio powered by Digital Forming at Innovate 11 conference and a one day show Tuesday 11,10,2011
We will be showing at the KTN TSB one-day innovate11 conference/show https://connect.innovateuk.org/web/innovate most of UK’s social design technology generators under one roof 
hope some of you can make it…
watch the event live at https://connect.innovateuk.org/web/innovate-11/watch-live
Assa Studio installation and Talk at the V&A this weekend 24-25th London design week
Dear friends,
Come to visit us at the V&A for an installation and a talk.
The installation will be taking place at the V&A Porter
Gallery, Sacker Centre and Garden as part of the LDF Digital Design
Weekend, curated by Irini Papadimitriou
Assa’s
talk at the V&A Power of Making space will take place on Saturday 24th at
13:00
Assa Ashuach
studio installation at the Porter Gallery:
We will show a selection of objects and processes powered by our
Digital Forming (DF) technology. Several PCs will be running the DF technology,
allowing guests to play, co-design and modify a new format of virtual designed
objects on screen.
This is an opportunity to learn more about our technology and
notions of design objects together with designing the objects as well as the
object’s 3D user experience.
Play
and Produce:
Randomly selected guests will be invited to 3D print their
co-designed object of the ‘Openpen’ at Metropolitan Works in London’s East End.
Guests will be invited for a tour of Metworks facility and to hand pick their
3D printed gift pens.
At the
V&A:
Opening: Sat 24th & Sun 25th Sept, 10.30 – 17.00
Talk: 24th at 13:00
Location: V&A, Porter Gallery, Sacker Centre and Garden
(Entrance from Exhibition
Road opposite the Science Museum)
With Many thanks to our
sponsors:
Some more
news:
Assa’s Keynote at the
RSA is now edited to a 15min and can be viewed at: http://www.youtube.com/watch?v=rjoMap9O_KY
or at the RSA app if you have it…
Panel debate chaired
by Hugh Aldersey-Williams with Sebastian Conran,
Roland Harwood and Neil Hopkinson
Digital forming
ltd:
The main company focused is now on B2B while the UCODO
designer/user platform will be introduced at the a next phase, for the full
range of the DF software services please contact info@digitalforming.com
You can find
the DF team at the following coming events:
TCT Additive Manufacturing Conference, NEC Birmingham – 27th – 29th September 2011
TEDx Conference, Salzburg – 30th September 2011:
WIRED Conference, St Pancras Renaissance Hotel, London – 13th – 14th October 2011
Tokyo Designers Week, Japan – 6th November 2011:
TED Salon, London –10th November 2011
Bridging Mass Customization and Open Innovation – MCPC 2011, San Francisco – 16-19th November, 2011
Assa at Future Human – the theater of innovation presents Micro Manufacturing: Wednesday August 10, 2011 at The Book Club
Assa will be participating in a salon discussion at Future Human: Wednesday August 10, 2011 at The Book Club
read some below… here is a link http://www.futurehuman.co.uk/shop/product_info.php?cPath=3&products_id=17 please come…
Our next Future Human event is on August 10, subtitled Micro Manufacturing. Over the past 10 years the Internet has ripped power from governments, companies and other institutions and put it into the hands of normal people, turning passive consumers into socially networked producers. Over the next 10 years, we’re going to see digital economics upturn industrial production and the physical world of ‘things’, as emerging printing technologies and the distribution efficiencies of the Internet give individuals the power to challenge the giants of the manufacturing sector. Some might argue we’re already there, and that ‘making money from making’ has never been so straightforward. Pioneering websites like Etsy, Threadless, and Ponoko help designers turn their intellectual property into locally produced products that can be sold to a global community of consumers online. Yet up until recently, these websites focused on two-dimensionally printed or lasercut products like T-shirts, plates or flat pack furniture.
The advent of affordable 3D printers is having a profound effect on these business models, however, and offering would-be designers the scope to produce a panoply of products: plastic toys, furniture fixtures, electronic components – even finely crafted chocolates. All of these can be reproduced right now, using 3D design files supplied from anywhere in the world, with printing projects like RepRap and Makerbot lowering the economic barriers every year. Which companies and people are pioneering this shift, and how can ordinary people get involved? And will the Micro Manufacturing movement challenge and supplement the behemoths of global trade, or will it only ever be a niche concern?
Discussing these questions, as well as your own, will be three pioneering UK product designers.
80% AIR, ASSA EXHIBITION AT GALLERIA GRACIS MILANO, OPENING APRIL 12-17th
80% Air comes from the notion of ‘air’ as material, and air as a visual statmant of reduction and optimisation of both form and structure.
‘We want to keep these products virtual for as long as possible. It’s air until someone pays for it to be made’
I will be showing a collection of OPEN objcets, object you can shape modify and add from your personal set of valeus.
It is about you co designing with me. shape modufy, sleect your colour and send stright to production from the gallery space.
Your co designed objects will be sent to production at 3T RPD, my production partners in the UK. From there, it will be sent to your home within a two weeks…
Galleria Gracis are hosting the show
look for us at point 221 on the interin guide, Galleria Gracis
Gallery address: via S.Simpliciano 6 – 20121 Milano (off Corso Garibaldi and Via Pontaccio)
Opening event, 12th 17:00-21:00
Press event, 12th from 11:00
With many thanks to
3T RPD for the support in 3D printing and post procesing with a selection of beutifull coloures.
EOS, the german SLS machine manufactureing for thier support in material.
Metropolitan works, london’s digital production center in production and prototyping
Digital Forming ltd, the Co-creation/ presonalisation platform is powerd by the very cool Digital Forming technology
Assa lemon Squeezer
Assa Open Pens…
Live from the gallery space…
80% Air, assa exhibition at Galleria Gracis milano, opening Tuesday 15th
The new Bon Bon light is the first object to be shape modified / Co-designed by users in the gallery.
we will send the co-designed objects live from the gallery space to production using the digital forming® technology. Objects will be delivered to the users home within two weeks
Invited by Pier Giorgio and Luca Gracis of Galleria Gracis, the show will be open over the Asian Art Milano.
Located in the hart of the Brera district in Milano, is the beautiful Galleria Gracis, sits within a 50’s design by architect Luigi Vietti. The exhibition is set up in 200 sqm and will feature a selection of new objects together with some of Assa’s early work.
Privet view Tuesday 17-21:00 with invitation only
Show opening times: 10-13:00 15:00-19:00 monday saturday closing date 26 02 2011 (see contacts below)
During the Milan Salone in April, dates 11-17th we will open a show dedicated to the notion of ‘CO-design’ and the playing with objects. this is promised to be a genuine insight into something that was never bean seen before.
stay tuned for news about the april show in milan…
The new BonBon light, you co-design with me…
See the co-designed objects of the original next -
the BonBon light in the digital forming CODO app (co designed object)
Bon Bon light selected positions
the gallery…
80% Air – inside the gallery…
the bon bon light projected ready for personalisation in the 80% Air show space…
Contacts:
Galleria Gracis
di Pier Giorgio e Luca Gracis
via S.Simpliciano 6 – 20121 Milano
tel. +39 02 877 807
for more information please contact
London Art Fair 2011 with Connaught Brown gallery
London Art Fair – private
view today 18:00
I’ll be showing
some pieces with Connaught Brown gallery…
http://www.londonartfair.co.uk/
open 19th-23th January
Image of the 501
stool – I chopped the 501 chair’s back… something I wanted to do for a long time
next will be to have it in pink.
Lab Craft a new Crafts Council touring exhibition that previews at Tent London at London Design Festival from 23 to 26 September
Lab Craft: Digital adventures in contemporary craft is a new Crafts Council touring exhibition that previews at Tent London at London Design Festival from 23 to 26 September before launching at the Turnpike Gallery in Leigh, Greater Manchester, from 30 October to 18 December 2010.
The exhibition is curated by design commentator Max Fraser and designed by maker Tomoko Azumi and features textiles, ceramics, furniture, jewellery, glass, lighting and much more…
featured in Lab Craft are; 1234lab, Gary Allson, Assa Asshuach, Tomoko Azumi, Tord Boontje, Michael Eden and Geoffrey Mann among other influential designers in the field.
Assa at the Tramshed Live over London design week 2010
The Tramshed Event – Talks and debates, 22-26 September over London design week.
The Tramshed address:
32 Rivington Street, London EC2A 3EQ
www.thetramshedevent.co.uk
A challenging, inspirational, entertaining and thought-provoking programme of presentations, discussions and events at The Tramshed designed to stimulate debate – and action – under the overall theme of ‘New Directions for Design’. We are still engaging panellists and contributors, and times may change – visit the website for regular updates.
Friday 24 September, 1.30pm
Redesigning design, remaking making
Well, maybe it isn’t all made in China any more. Or soon won’t be. A powerful international group of designers, manufacturers and the creative director of Britain’s best known design-led retailer introduce and explore the new context in which things are designed and made. The possibilities of rapid manufacturing, consumer engagement in the process, the significance of craft and the designer’s perennial quest for control of a process he or she may not well understand are all thrown wide open.
Speakers:
• Matthew Hilton, distinguished furniture designer
• Luis de Oliveira, principal, De La Espada
• Theo Williams, creative director, Habitat
• Assa Ashuach, Assa Ashuach Studio and Ucodo
• Mizuho Naito, Leif Design Park
for more please visit: http://www.londondesignfestival.com/news/tramshed-live
A first previw of the UCODO.com interface will be demonstrating live in the conference space:
Assa new loop light Co-design by users positions:
some of the real objects
Assa and team at London science museum – exhibiting the digital forming technology and ‘open products’
Last August we were invited to show at London’s science museum by Louis Buckley and the antenna team.
As part of the Science Museum’s 100 years anniversary we were invited to show a glimpse into the ‘ future of manufacturing’.
using our digital forming technology, we exhibited a collection of 3d modifiable and shape changing products designed by Assa. the notion of ‘open 3d products’ was presented for the first time. Embed your 3d products and ‘open’ them to co-design within Boundaries…
Democratisation of Personal Objects
Digital Forming ltd co founded by Assa Ashuach and partners from the science and business sectors (see www.digitalforming.com for more) was set to develop the vision of an online platform for the Mass Customisation of personal designed objects.
Digital Forming ltd and UCODO ltd, the two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO – Original Designed Object and CODO – Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. Digital forming was awarded government funding and was invited to show at London’s Science Museum’s 100 years anniversary featuring the future of manufacturing.
For more visit www.UCODO.com / www.digutalforming.com
