Digital Forming Company Overview Film
Assa has founded digital forming ltd together with partners from the science, business and digital manufacturing fields, allowing users to modify and shape change our originally designed objects.
We believe that by co designing you are embedding your personal values and by that increasing your object value
Try our 3D play zone is here to demo our new playful 3D co design technology.
3D play is Assa Studio co designing BETA testing site at assaashuach.com/3dplay
Assa Talk at the Bartlett school of architecture at Sean Hanna’s Space and Adaptive Architecture masters
Assa Talk at the Bartlett Space and Adaptive Architectures cource…
Invited by course director Sean Hanna, Assa will talk about his latest developmants in his new research project ‘Traning Objects’ the evolution of objects thrugh the processing of user personal behavior patterns.
the vision of ‘postcode production’ and the new digital forming design method – read my post at the Creative Industries KTN
London city as a production and distribution HUB…
Read some text about the digital forming new design method at the Creative Industries KTN blog
a large part of my research and practice is about inventing/developing new industrial design methodologies, in the center of my IP is the digital objects as files, and the ‘life’ of an object as a virtual object – before it is produced. this is a key differentiation and maybe the most novel aspect of my practice R&D since the late 90’s
how can we collaborate on the design and engendering? how can we develop the distribution and management? how can we connect / stay in touch with the user? and how can we stay open to city’s user communities?
link to my post at the Creative Industries KTN https://connect.innovateuk.org/web/creativektn/articles/-/blogs/6234187?ns_33_redirect=/web/creativektn/articles
assa ashuach ‘postcode production’ and ‘local manufacturing’ vision
MCPC 2011 World Conference on Mass Customization & Open Innovation, Hosted by Berkely and MIT
Assa Ashuach presentation on the 19th was about his vission of ‘a shift in the order of use’ something Assa defines as UIO = user informed objects.
Assa’s presentation included an array of projects from the studio unique digital design proceses and aproach to embeded user information with a bespoke software solutions for brands and product design. including Introductions to some new digital design methods by Assa Ashuach studio and digital forming
The confernace was hosted by Berkely and MIT – 2011 World Conference on Mass Customization, Personalization, and Co-Creation:
Bridging Mass Customization & Open Innovation. Was closed at November 19, 2011 San Francisco Airport Marriott Waterfront.
Was a great four days event, speakers, researchers and companies from around the world see http://corporateinnovation.berkeley.edu/mcpc2011/index.html
TED Salon London – Digital forming will be presenting today
Digital forming where invited to present their vission and technology at TED Salon, in london today. Lisa will be talking, come and meet us there…
Wired 2011 conference London October 13/14 – we will be presenting and demoing some products and technology
Find us at the wired conference this thursday around 14:30, we will be there all through the two days.
We will be also showing some technology and products at the ‘Test Lab’ by the end of the day jest befor the wired O2 party…
Follow the link http://www.wired.co.uk/news/archive/2011-05/3/wired-2011-event
Assa Studio powered by Digital Forming at Innovate 11 conference and a one day show Tuesday 11,10,2011
We will be showing at the KTN TSB one-day innovate11 conference/show https://connect.innovateuk.org/web/innovate most of UK’s social design technology generators under one roof 
hope some of you can make it…
watch the event live at https://connect.innovateuk.org/web/innovate-11/watch-live
Assa Studio installation and Talk at the V&A this weekend 24-25th London design week
Dear friends,
Come to visit us at the V&A for an installation and a talk.
The installation will be taking place at the V&A Porter
Gallery, Sacker Centre and Garden as part of the LDF Digital Design
Weekend, curated by Irini Papadimitriou
Assa’s
talk at the V&A Power of Making space will take place on Saturday 24th at
13:00
Assa Ashuach
studio installation at the Porter Gallery:
We will show a selection of objects and processes powered by our
Digital Forming (DF) technology. Several PCs will be running the DF technology,
allowing guests to play, co-design and modify a new format of virtual designed
objects on screen.
This is an opportunity to learn more about our technology and
notions of design objects together with designing the objects as well as the
object’s 3D user experience.
Play
and Produce:
Randomly selected guests will be invited to 3D print their
co-designed object of the ‘Openpen’ at Metropolitan Works in London’s East End.
Guests will be invited for a tour of Metworks facility and to hand pick their
3D printed gift pens.
At the
V&A:
Opening: Sat 24th & Sun 25th Sept, 10.30 – 17.00
Talk: 24th at 13:00
Location: V&A, Porter Gallery, Sacker Centre and Garden
(Entrance from Exhibition
Road opposite the Science Museum)
With Many thanks to our
sponsors:
Some more
news:
Assa’s Keynote at the
RSA is now edited to a 15min and can be viewed at: http://www.youtube.com/watch?v=rjoMap9O_KY
or at the RSA app if you have it…
Panel debate chaired
by Hugh Aldersey-Williams with Sebastian Conran,
Roland Harwood and Neil Hopkinson
Digital forming
ltd:
The main company focused is now on B2B while the UCODO
designer/user platform will be introduced at the a next phase, for the full
range of the DF software services please contact info@digitalforming.com
You can find
the DF team at the following coming events:
TCT Additive Manufacturing Conference, NEC Birmingham – 27th – 29th September 2011
TEDx Conference, Salzburg – 30th September 2011:
WIRED Conference, St Pancras Renaissance Hotel, London – 13th – 14th October 2011
Tokyo Designers Week, Japan – 6th November 2011:
TED Salon, London –10th November 2011
Bridging Mass Customization and Open Innovation – MCPC 2011, San Francisco – 16-19th November, 2011
Assa at Future Human – the theater of innovation presents Micro Manufacturing: Wednesday August 10, 2011 at The Book Club
Assa will be participating in a salon discussion at Future Human: Wednesday August 10, 2011 at The Book Club
read some below… here is a link http://www.futurehuman.co.uk/shop/product_info.php?cPath=3&products_id=17 please come…
Our next Future Human event is on August 10, subtitled Micro Manufacturing. Over the past 10 years the Internet has ripped power from governments, companies and other institutions and put it into the hands of normal people, turning passive consumers into socially networked producers. Over the next 10 years, we’re going to see digital economics upturn industrial production and the physical world of ‘things’, as emerging printing technologies and the distribution efficiencies of the Internet give individuals the power to challenge the giants of the manufacturing sector. Some might argue we’re already there, and that ‘making money from making’ has never been so straightforward. Pioneering websites like Etsy, Threadless, and Ponoko help designers turn their intellectual property into locally produced products that can be sold to a global community of consumers online. Yet up until recently, these websites focused on two-dimensionally printed or lasercut products like T-shirts, plates or flat pack furniture.
The advent of affordable 3D printers is having a profound effect on these business models, however, and offering would-be designers the scope to produce a panoply of products: plastic toys, furniture fixtures, electronic components – even finely crafted chocolates. All of these can be reproduced right now, using 3D design files supplied from anywhere in the world, with printing projects like RepRap and Makerbot lowering the economic barriers every year. Which companies and people are pioneering this shift, and how can ordinary people get involved? And will the Micro Manufacturing movement challenge and supplement the behemoths of global trade, or will it only ever be a niche concern?
Discussing these questions, as well as your own, will be three pioneering UK product designers.
Presentation at metworks starts now…. New work, new themes in objects training
