you are co designing with me!!
my lemon squeezer… see this animation of the shape ganging
geometry. using our Digital forming software we can offer ‘software products’
for the first time! this is a virtual product that comes with all of its necessary
tools and modifiers, giving you the way to open and shape castomise it, you are
co designing with me!!
My Pens are ‘open’ for you to shape change…
Assa Ashuach new shape changing life objects collection for UCODO.com this revolutionary concept of ‘software products’ and ‘CO Design’ using the Digital forming 3D interactive technology was first presented to the public at London Science Museum in summer 2009 visit www.UCODO.com for more interactive products that are ‘OPEN for you to online customise, shape change and localy produce
London Metropolitan MA design suite leader
Assa was invited to lead and establish the new cross-disciplinary ‘MA Design Suite’ of London Metropolitan University, Sir John Cass Art Media & Design (formally London College of furniture) leading the seven MA design programs. Together with Charlotte Gorse and the MA team, setup new academic cross-disciplinary design values.
Assa has developed the MA design suite commercial exchange and research module ‘design for production’ Inviting leading brands like Orange, Habitat and TFL (transport for London) to launch commercial briefs together with the students cross disciplinary and multinational unique platform.
Assa wrote the ‘digital forming’ academic module, introducing and researching new domains in digital design and manufacturing together with Metropolitan works the digital manufacturing center in east London.
Research and Conferences:
Assa was invited to give key notes, and talks in conferences around the world, including GIL travelling show, conference and workshop organised by the British Council in Shanghai and Beijing, the Israel museum conference and workshop, Everything Material Something Immaterial at Gallery Lucy Mackintosh in Lausanne, Siggreaph 2008 design computation Los Angeles, TCT conference Coventry UK, Nowhear Now Here’ Laboral Centro de Arte y Creacion industrial Madrid Spain, RM conference Loughborough UK, EPDE conference Brighton, U- Design conference and workshop Monterey Mexico and a guest of the Berlin design week and the Digitalability conference among others.
see the ‘conferences’ Category for updates.
for more about the ‘MA Design Suite’ visit www.madesignsuite.com
Companies brief description
Assa Ashuach Studio www.assaashuach.com
Digital Forming ® ltd www.digitalforming.com
UCODO™ ltd www.ucodo.com
Assa Ashuach Studio was Founded in London 2003 the studio focuses on three main areas:
Product Design and manufacturing of lighting, furniture and lifestyle products
Research and Consultancy within the progressive digital design and manufacturing methods, specialising in the polyamide materials and the wide range of the additive layers manufacturing technologies, offering coding of dedicated 3D design and engineering tools as part of the studio unique and innovative methodologies.
Self production of limited edition studio pieces, using new design and production methods to achieve unique forms and aesthetic qualities
The studio today includes a network of highly skilled specialists from the design, science and manufacturing sectors, using dedicated 3D software development, electronics and engineering as an integrated part of its design methodologies and philosophy.
Assa Ashuach has founded Digital Forming® together with Nicolas De Cordes. Lisa Harouni and Siavash Mahadavi has joind to form Digital Forming® and UCODO™.
The two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO – Original Designed Object and CODO – Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. Digital forming was awarded government funding and was invited to show at London’s Science Museum’s 100 years anniversary featuring ‘the future of manufacturing’ showing for the first time shape changing 3d modifiable products designed by Assa for UCODO.com
See more on the ‘About’ section of this blog
Assa Conference speech at De Montfort University
Assa will be Introducing the concept of UCODO.com, CO design
opportunities and the ‘new material’ at De Montfort University
see link http://www.dmu.ac.uk/research/aad/conferences/digital-design-art.jsp
Keynote Speaker at the EPDE 2009
Keynote Speaker at the EPDE 2009
Conference theme ‘Creating a Better World’
See link http://www.epde09.org/people.html#Keynote
Since graduating from the Royal College of Art, Assa Ashuach now works as practicing designer, and as an academic at London Metropolitan University where his demonstrates an exemplary combination of research, teaching and industrial collaboration. His particular strengths are in creating new products by working with new technologies and developments in manufacturing where design is not just about form, function or emotion, it is about challenging and modifying traditions based on modern technologies. Examples of his work include instructing rapid prototyping machines through artificial intelligence which he likens to a growing process enabled by a DNA code and refers to as Digital Forming ® . He also seeks to develop new materials needed to fulfil a purpose from the outset of a design project, rather than leaving the material selection to the latter stages. Structures, porosity, flexibility and fluidity are all considered early on, and as a result his designs often have a unique and exquisite form.
Assa Loop light for UCODO.com
The Loop light was firstly shown at London’s Science
Museum as part of the first shape changing – CO Designed collection for
UCODO.com using the digital forming technology.
Co Design proposing that the designer design
objects that are open for the user – co designer to change, manipulate and personalise
within the designer pre defined set of boundaries.
Democratisation of Personal Objects
Digital Forming ltd set up in November 2008 by four partners from the science,
creative and business sectors-
was awarded government funding in May 2009 to develop the vision of an online
platform for the Mass Customisation and Co Creation of personal designed
objects.
Assa Co-founded Digital Forming® and UCODO™. The two London based companies are
set to democratise the personalisation of everyday products; introducing the
notion of ODO – Original Designed Object and CODO – Co Designed Object, using a
set of innovative 3D software solutions for online customisation and shape
modification of designed objects. Digital forming was awarded government
funding and was invited to show at London’s Science Museum’s 100 years
anniversary featuring ‘the future of manufacturing’ showing for the first time
shape changing 3d modifiable products designed by Assa for UCODO.com
(For more about the companies and partners please visit Digital forming.com and
UCODO.com)
My Trousers, a trousers you can walk and sit with
My Trousers, a trousers you can walk and sit with! see the movie here >
this was a great and very personal project. born my concept of ‘public
privacy’. next generation trousers are under development now.
Conference speech and workshop at U Design Monterrey in Mexico
‘Harnessing Collective Conciseness’ was the title of Assa’s speech
and the one week workshop in Monterey. The workshop was based on a new interactive
permanent commission Assa was working on, guests participate in developing the
interactive experience…
The conference and workshop where held in a beautiful old
industrial estate used in the past by the heavy local metal industries in
Monterrey.
workshop by good50x70.org
Assa key note talk and a workshop on ‘Embedded 3D interactive technology’
Assa will give a key note and a workshop on ‘Embedded 3D interactive
technology’ at the DAMTAG symposium in London 28-10-09
“Emergent Design for Playful Engagement” A symposium organised
by Digital Arts Media Technology Action Group (DAMTAG), on 28-10-09, at London
Metropolitan University. [Symposium Schedule]
For conference registry visit: http://www.damtag.co.uk/where.html
