Assa will give a key note presentation titled: ME & MY to WE & US – A Paradigm Shift in Tel Aviv, feb 17th

Using our Digital Forming® technology we are offering a
genuine positive change.There is no middle man anymore; with our Digital Forming®
technology designers can connect to home users directly from their
desktop.”

We offer Co designers the opportunity to shift from being
‘consumers’ to partners. By co designing users have the opportunity to add
their personal values to their daily products

I see this is a real opportunity for designers to connect
directly to users. The scenario has changed; young designers are mainly
recruited by large brands for internal design positions. The ‘free’ independent
designer signature has a lower distribution and impact today. With our Digital
Forming® technology designers can connect to home users directly from their
desktop.

please follow
the link for more info.

http://www.arcexhibitions.com/index.php?act=register%20able%20events&cat=6098&week=0&id=200234&date=1266361261

The talk will focus on Assa latest research in embedded 3D and online
interactive product development. Assa will introduce some ground braking scenarios
in CO Design and the notion of ‘OPEN software products’. New scenarios of local
manufacturing networks will be explored.

A preview of the www.UCODO.com
 products 3D customisation and the Digital
Forming® technology will follow after an intro to the team and the two new UK companies

Assa is invited to give a workshop at the Shankar school of Art Media &
Design in Tel Aviv Feb 14th-18th